If your brain won’t stick to the plan, your meals feel like chaos, and you’re tired of swinging between “doing so well” and bingeing in secret, you’re in the right place.
You’re not lazy, undisciplined, or a lost cause.
You’ve just been trying to control food with a brain that’s wired for intensity, not moderation.
Hi, I’m Becca - a late diagnosed ADHD woman, mother of 4 boys, an ICF certified ADHD Coach, Binge & Emotional Eating expert and someone who’s walked through the same mess you’re in now.
Not just studied it. Lived it.
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The signs were always there.
Late for everything.
Forgetting birthdays.
Struggling to apply myself at school, even though I wanted to do well.
Winging it through A’levels, university and my professional exams with all-nighters and adrenaline, relying on hyper focus to pass. But never quite feeling like I was living up to my potential.
My standards were sky-high, but my executive function just couldn’t keep up.
Still, I pulled it off….
I graduated from Uni and became a Chartered Accountant in the City. Lived the classic work hard, play hard life, and never said no to a party. I was always the last one standing. Always doing too much. Craving connection, stimulation, and approval and burning myself out in the process.
Then came motherhood. Four boys. Less sleep. No margins. No self-care. And eventually, the cracks.
It wasn’t until peri-menopause that things fully unravelled. The symptoms I’d always masked got louder. Organisation felt impossible. My emotional eating worsened. I couldn’t keep pushing through. I was on the brink of a diagnosis of depression.
That’s when I was diagnosed with ADHD and suddenly, my whole life made sense.
The missing piece: ADHD was driving everything.
- The binge, emotional and mindless eating.
- The last-minute food chaos.
- The inability to stick to meal or health plans.
- The all-or-nothing approach to self-care.
- The self-neglect that I confused for laziness.
But even more importantly, I started treating myself differently.
I stopped trying to follow generic food rules, and started building systems that worked for my ADHD brain.
I learned how to plan without pressure.
Eat without guilt.
And show up for myself consistently, without burning out (so much).
I retrained as:
An ICF Certified ACC Coach
An ICF Certified Advanced ADHD Coach
A CMA Certified Nutrition Coach
An EIQ Nutritionist &
A Certified Emotional & Binge Eating Practitioner (Eating Freely)
Everything I thought was a willpower problem turned out to be a brain thing.
And once I understood that, everything changed.
This isn’t just what I teach. It’s who I became.
I now help ADHD women do the same.
Not by forcing themselves to be “better,” but by learning to work with their brains instead of constantly fighting them.
Because when you understand your ADHD and start meeting your real needs, food stops feeling like the only escape.
And that changes everything.
I’m not a finished product (who is?). I’m a work in progress, just like you.
I still have messy days. I still forget things. I still get overwhelmed. But in between the chaos, I am thriving and doing far better than I ever was.
I know what it’s like to be in the trenches. To feel like you’re the only one struggling with something that seems so basic for everyone else.
And that’s why I coach the way I do. With honesty, with compassion, and with room for the real-life stuff: the undone laundry, the late dinners, the emotional wobbles.
This isn’t about perfection. It’s about showing up. Gently, consistently, and with support that meets you where you are.
If you’re…
Stuck in the binge-restrict cycle (either because you are intentionally trying to under-eat, or you just keep forgetting to eat until you’re ravenous!)
Great at planning but never sticking to it (or stuff that, want to be great at planning but find it all too overwhelming!)
Feeling guilty for eating emotionally or mindlessly, again
Overwhelmed by food choices and unsure what actually helps
Trying hard but always falling off track
Then I want you to know: you’re not the problem.
You’ve just never been given support that works with how your brain actually functions.
That’s where I come in. With lived experience, evidence-based strategies, and support that goes deeper than just “eat this, not that.”
I’m not here to give you another meal plan.
I’m here to help you become a woman who feels calm, confident, and in control around food; even when life is messy.
To stop starting over.
To stop blaming yourself.
And to finally feel like you again.
Ready to stop surviving and start feeling free?